Pompompurin Wins Sanrio’s 2026 Character Ranking as Fans Cast Record bre4king 70 Million Votes
Sanrio fans around the world have spoken once again, and the results are sweeter than ever. The beloved company behind Hello Kitty and some of the world’s most recognizable characters has officially announced the winners of its 2026 Sanrio Character Ranking, with Pompompurin successfully defending his crown for the second consecutive year. Even more remarkable, this year’s competition attracted more than 70 million votes, making it the most participated in Sanrio Character Ranking in the event’s 41 year history.
The annual popularity contest has long been one of the biggest celebrations for Sanrio fans, offering supporters from across the globe the chance to vote for their favorite characters. This year’s theme, “Sending cheers and hugs to everyone doing their very best,” emphasized positivity, friendship, and appreciation for every character in the Sanrio universe. While dozens of fan favorites competed for the top spot, one familiar face once again emerged victorious.
Pompompurin proves his popularity is stronger than ever
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For the second straight year, the lovable golden retriever wearing his signature brown beret claimed first place, receiving more than seven million votes worldwide. The victory further cements Pompompurin’s place among Sanrio’s modern icons and demonstrates that his popularity continues to grow across generations of fans.
Known for his gentle personality, relaxed lifestyle, and love of his mother’s cream caramel pudding, Pompompurin has become one of Sanrio’s most universally adored characters. His cheerful expression, friendly nature, and comforting appearance have made him especially popular with aud1ences seeking cozy, feel good characters.
The achievement is particularly notable considering the fierce competition. Before Pompompurin’s breakthrough victory in 2025, Cinnamoroll had dominated the rankings with five consecutive championship titles. Holding onto first place for a second year suggests that Pompompurin’s success was far from a one time surprise.
The final worldwide rankings featured many of Sanrio’s biggest stars. Cinnamoroll secured second place, while Pochacco rounded out the global top three. Other longtime favorites including Kuromi and Hello Kitty also remained inside the overall top ten, highlighting just how beloved the cla.ssic Sanrio lineup continues to be decades after many of these characters first debuted.
Interestingly, voting patterns differed slightly in the United States. While American fans also chose Pompompurin as their overall winner and placed Cinnamoroll in second, Chococat claimed third place among U.S. voters instead of Pochacco, showing that regional fan preferences continue to shape the annual rankings.
Record participation reflects Sanrio’s growing global influence
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Perhaps the biggest headline isn’t simply who won—it is how many fans participated.
Sanrio confirmed that more than 70 million votes were cast throughout this year’s competition, setting an all time record for the annual event. Even more impressive, the top five characters alone collected over 24 million votes, illustrating just how pa.ssionate Sanrio’s worldwide community has become.
Originally launched in 1986, the Sanrio Character Ranking began as a relatively modest popularity poll featured in the company’s Strawberry News publication. Over the decades, it has evolved into an international online event that attracts millions of particip4nts from countries around the world.
Today’s Sanrio brand extends well beyond Hello Kitty merchandise. Characters such as Pompompurin, Cinnamoroll, Kuromi, My Melody, Pochacco, and Gudetama have built enormous fan communities through animation, fashion collaborations, theme parks, social media, collectibles, and lifestyle products.
Each year’s ranking has become both a celebration of fan loyalty and an important indicator of which characters continue to resonate with aud1ences globally.
The contest also serves as an opportunity for fans to actively support their favorite characters rather than simply purchasing merchandise. Daily voting campaigns, online communities, and social media movements have transformed the annual ranking into one of Sanrio’s largest global events.
A celebration of characters that continue to bring joy worldwide

Although only one character could ultimately claim the championship, Sanrio emphasized that this year’s contest was designed to celebrate every member of its colorful character family.
The 2026 theme encouraged fans to cheer not only for their personal favorites but also for one another, reinforcing the company’s long standing message of kindness, friendship, and optimism. That philosophy has helped Sanrio maintain its appeal across multiple generations, with longtime fans introducing beloved characters to younger family members year after year.
For Pompompurin supporters, this year’s victory represents another milestone in the character’s remarkable rise from fan favorite to reigning champion. Meanwhile, Cinnamoroll, Pochacco, Hello Kitty, Kuromi, and dozens of other familiar faces continue to demonstrate that Sanrio’s universe remains as vibrant and beloved as ever.
With record breaking participation and millions of enthusiastic fans casting their votes, the 2026 Sanrio Character Ranking illustrates that the company’s characters remain deeply woven into pop culture worldwide. As Sanrio looks ahead to future anniversaries and new adventures, one thing is clear: fans’ affection for these timeless characters shows no signs of slowing down.
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