Marian Rivera’s new skincare line, Vida Essentials, had an impressive start as she spent about six hours on TikTok to launch the product.

In an Instagram post, Marian’s husband and The Master Cutter lead actor, Dingdong Dantes, shared a video of Marian and her team celebrating the end of a six-hour session of live selling on TikTok Shop.

In the caption to the video, Dingdong congratulated his wife for her dedication and also expressed his appreciation for the energy, determination, and connection that online live sellers display.

Marian’s live selling session came after she teased the launch of her skincare line, Vida Essentials, at the start of the month. In the caption of the Instagram Reel, Marian wrote that she has spent three years “dreaming, refining, and believing” in the product.

The launch of Vida Essentials is an addition to Marian’s already successful lifestyle brand, Flora Vida.

Two years ago, Marian teased a new product line for the product that featured “the rich and sultry maroon.” The star’s personal lifestyle brand also introduced a flower collection to its product line under the “RED color family.”

The announcement came four months after Marian posted a Flora Vida teaser on her Instagram account, saying that “something new” was coming soon. With the latest announcement, the bouquet she had in her hand at the time now looks like an obvious clue, as it featured flowers in different shades of red.

Flora Vida has been a business success for Marian. Back in 2021, it only took two days for one of the pieces in her clothing line to sell out, specifically the “woodrose” items in her collection.

Marian has described the Flora Vida clothing line as “an ensemble that truly brings [her] happiness,” as well as a representation of her belief that “going back to basics will always be…timelessly beautiful.” At the time, the items were sustainably-made with OEKO-TEX certified linen, which means the products are safe for humans and the environment throughout the entire production process.